For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
Three times stories drove 100% outcomes
Three campaigns. Three 100% outcomes (pretty much).More than 1000%. I think most people would be pretty happy with that as an outcome for anything they were working on. Thanks to everyone who signed up to hear from Richard Neale, Head of Brand and Marketing at Surrey County Council, on our Story Hunters webinar last week. You can catch up on it if you weren't able to make it.
Their email subscribers leapt by more than 1000% in ONE YEAR, supported by a content strategy driven by real people and places exclusively. Case study-led, the human face to projects and priorities. It's a gold standard example of how stories can drive real outcomes. Want more? Here's three story-driven campaigns that achieved big results:
If you want help with creative campaigns like this, give me a shout or find out how to be more Surrey with the Story Hunters course. AND THERE'S MORE...Two more ways stories can really help our teams and organisations, also mentioned on the webinar - building trust and grabbing attention. So here's a bit more evidence and explanation for you to stash away when making the case for using storytelling approaches.
USE THIS: content and campaign ideasWhat a moment for punctuation geeks. One of the best uses of a comma you'll see. Where could you break up a phrase or drop a crafty punctuation mark for impact like this? (Get this type of creative and content inspiration first on the Creative Catch of the Day WhatsApp channel.) MORE THAN COMMSThis LinkedIn post from Derbyshire Fire and Rescue Service's Head of Comms, Rachel Palmer, is remarkable for what they've been dealing with alone, but also really brought home the role that comms teams play in the big moments. The unseen work that goes way beyond comms. The glue that binds everything together. SOCIAL MEDIA: great accessibility guideThe fine folk at digital engagement specialists Orlo have produced a great guide to accessibility on social media, all yours for free. PUTTING YOU IN THE STORY: another great campaignAnother one of the powers of a storytelling approach in campaigns is the ability to place you in the story and the new TfL campaign does this brilliantly. AI: What we use ChatGPT forTLDR - a teacher, glorified search and writing (beware the AI slop) Get the full breakdown from AI guru Ethan Mollick - also a useful guide to which tools are best for which job. UNAWARDS: last chance!Deadline for the best and most credible awards out there is fast approaching next week. They're free to enter so get your entries in folks! Enter the UnAwards now. NEW FAVE FACTDowning Street's most famous resident, Larry The Cat, has his own death protocol plan. CLOCKS GO BACK: soothing sounds for the darker nightsI pretend to be a DJ on the brilliant Fusion Radio (OK, biased), scouring the best sounds from the 90s and 00s for my show. With the clocks going back this weekend, I'm doing a special show of comforting chilled tracks to ease us into the winter. Expect Massive Attack, Portishead and The Chemical Brothers, if you fancy it. ABOUT USTurn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives. Campaigns and comms led by stories are measurably more successful and improve engagement and trust.
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The Page Turner - creative comms and storytelling gold
For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
Praise the lore - storytelling takes a new shape First I winced. By the end I was punching the air in agreement When this LinkedIn post went semi-viral last week, I was ready to jack it all in and retrain as a dentist (always fancied it for some reason). Death to Storytelling is not the sort of headline you need to see when much of your work revolves around the subject. But as with everything, times change and things evolve. Pretty Little Marketer (LinkedIn) Lore has become the new buzzword...
'Trusted voices on social media open closed doors' How's your campaign or project going? Feel like you're knocking on a brick wall? Maybe it's time to look at who's doing the knocking (not that sort, mucky mind). The Edelman Trust Barometer is a report that emerges at the start of each year to largely tell us we don't really trust politicians and billionaires - who knew? But beyond the headlines, there can be some interesting nuance and the headline above 👆 was one of the more interesting...
Did Brooklyn-gate help us see through 'authentic'? Before last week, I knew very little about Brooklyn Beckham, other than why he's called Brooklyn (which is a bit weird now I think about it). So the chances of this being a psuedo-gossip column hot take on the family feud are nil. But the whole drama surfaced a question that had been troubling me anyway: what 'authentic' really means now. This piece on the Beckhams fallout highlighted how 'authentic' has now become a comms commodity in its...