For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
The social content types that work
Is that your final answer?Why the hell were we playing Who Wants To Be A Millionaire at a comms conference? (It was Who Wants To Be A Social Media-naire, to be completely accurate, tenuous pun fans). We were digging into the lore of our host city, Nottingham, at the LGcomms Academy event to find out what makes it special and unique. We've done a bit of dissecting and discussing lore right here - there's a webinar you can watch back if you missed that. But what are the practical building blocks of lore and can it really help us with our social media engagement? One of my quiz co-hosts was Alex Waddington, a wondrous data wizard who you should absolutely give a follow to (and big shout our to our other host with the most, Helena Hornby too!) We've been working together on a social media review recently and, alongside others that Alex has worked on, a typology of successful social content has started to crystallise. It's effectively decoding content into categories that attract the most engagement. You can find a copy here but if you want to dig deeper, then just get in touch with us to find out a bit more! USE THIS: content and campaign ideasI was hearing at the LGcomms event about how hairdressers had been used as trusted messengers in communities to help share messages about community cohesion and here's another example of them being potential target audience for the right campaign. I remember garages delivering messages about testicular cancer to men in a similar way - brilliant examples of finding and meeting audiences where they are. (Get this type of creative and content inspiration first on the Creative Catch of the Day WhatsApp channel.) WEBINARS: inclusive storytelling and water safetyIf you're not signed up for our inclusive storytelling webinar on Friday, you've still got time and can join up on the link. Harshil Shah, Communications and Campaigns Lead at the London Borough of Waltham Forest, will share his brilliant Stories of Sanctuary campaign and Lauren Castle-Baker, from culture experts A Kind Life, will provide practical tips on gathering inclusive stories. And with the heatwaves back, you can also catch up on a really important webinar from the Blue Light Hub webinar on water safety, with out-of-the-box campaigns from the RNLI and RoSPA ready to launch. Drop me a line if you want to protect people in the water in your area. SOCIAL: The Round-Up
HEADS OF COMMS: the football manager problemThis blog really hit home and resonated. It shouldn't be the case that it's a job that drives people away or hits their mental health but, it seems, here we are. Well worth a read. ABOUT USTurn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives. Campaigns and comms led by stories are measurably more successful and improve engagement and trust.
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The Page Turner - creative comms and storytelling gold
For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
Slopping out? I lost count in the end. Our summer camping trip to Italy had its ups and downs to put it mildly. Driving into wildfires. A tent flattened by a storm. Don't mess with nature. But the absolute nadir (and there were plenty of good bits too) was the communication on the Italian campsite. Every sign, every poster, every promotion, the product of the same AI prompt and output. Ciao to a blanket of lookalike blandness. Arrivederci originality. I'm sure your summer has been punctuated...
How to stop AI brainrot I've been playing a fun game in the last few weeks. It's called AI-Spy (yes, I do just make puns for my own amusement). It's my attempt to check myself before asking for AI's opinion or help on something. For loads of us, it might have become a bit too easy to do. Just like pulling our phone out to entertain ourselves when we have a few minutes to kill. But in a similar way to the phone reflex, knowing when it's good for you and when it's not is becoming one of the...
How long are you really listening for? Are you listening at the back? No, are you REALLY listening? I bet we all think we're good listeners now. It feels a very 2026 skill. We like to think we're good at empathising, understanding and comforting. And who better at that than doctors - they must the best listeners, right? Well, one study, shared by Lauren Castle-Baker on our recent webinar, found that GPs overestimated the amount of time they spend listening by 700%. One minute rather than...