Is that your final answer?

Why the hell were we playing Who Wants To Be A Millionaire at a comms conference?

(It was Who Wants To Be A Social Media-naire, to be completely accurate, tenuous pun fans).

We were digging into the lore of our host city, Nottingham, at the LGcomms Academy event to find out what makes it special and unique.

We've done a bit of dissecting and discussing lore right here - there's a webinar you can watch back if you missed that.

But what are the practical building blocks of lore and can it really help us with our social media engagement?

One of my quiz co-hosts was Alex Waddington, a wondrous data wizard who you should absolutely give a follow to (and big shout our to our other host with the most, Helena Hornby too!)

We've been working together on a social media review recently and, alongside others that Alex has worked on, a typology of successful social content has started to crystallise.

It's effectively decoding content into categories that attract the most engagement. You can find a copy here but if you want to dig deeper, then just get in touch with us to find out a bit more!

USE THIS: content and campaign ideas

I was hearing at the LGcomms event about how hairdressers had been used as trusted messengers in communities to help share messages about community cohesion and here's another example of them being potential target audience for the right campaign.

I remember garages delivering messages about testicular cancer to men in a similar way - brilliant examples of finding and meeting audiences where they are.

​

(Get this type of creative and content inspiration first on the Creative Catch of the Day WhatsApp channel.)

WEBINARS: inclusive storytelling and water safety

If you're not signed up for our inclusive storytelling webinar on Friday, you've still got time and can join up on the link.​

Harshil Shah, Communications and Campaigns Lead at the London Borough of Waltham Forest, will share his brilliant Stories of Sanctuary campaign and Lauren Castle-Baker, from culture experts A Kind Life, will provide practical tips on gathering inclusive stories.

And with the heatwaves back, you can also catch up on a really important webinar from the Blue Light Hub webinar on water safety, with out-of-the-box campaigns from the RNLI and RoSPA ready to launch.

Drop me a line if you want to protect people in the water in your area.

SOCIAL: The Round-Up

• ​Reels best for reach - to a point, then carousels​
• ​A teleprompter in Instagram, hurrah! 🙏
• ​Platforms handing back a bit of control of your feed - well, Insta anyway...​
• ​Making video work on LinkedIn with good examples​
• ​...and you can rearrange your grid on Insta too​

​HEADS OF COMMS: the football manager problem​

This blog really hit home and resonated.

It shouldn't be the case that it's a job that drives people away or hits their mental health but, it seems, here we are.

Well worth a read.

ABOUT US

​Turn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives.

Campaigns and comms led by stories are measurably more successful and improve engagement and trust.

Forwarded this email by a colleague or chum? Get your very own copy right here.

​​