For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
The 2025 Creative Catch Top 3
The Top 3 pieces of creative content for 2025If you're reading this, it means you're probably at work over Christmas. And for that you deserve some fun, bonus content. And what you clearly need is another end-of-year list. But hopefully this quickfire trio might spark an idea that you'll be able to wow everyone else with when they slope back to work next week. And as you're at work, why not gift yourself a little pressie and sign up for the Creative Catch of the Day WhatsApp channel, where you get an idea or piece of inspiration like this posted every week day. Enjoy the 2025 Top 3! At Number 3...About as powerful and impactful as a campaign video gets, this one smacked you in the gob and demanded you listen and learn. Inclusive storytelling as thrillingly told as you could imagine and impossible to ignore. At Number 2...I almost fell off my chair at the breathtaking simplicity and impact of one humble comma in this one. A creative classic of its genre - taking a cliche and giving it a twist. Where could you find a new home for a comma, full stop or question mark that might reinvent a phrase? And at Number 1...I've lost time of how many times I've watched this now (and not just for the Chemical Brothers soundtrack). Vividly executed, yes, but the idea of a story told in reverse to bring the impact of the start of the journey right into focus is just brilliant. Ripe for ripping off by a stellar comms team in 2026. ABOUT USTurn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives. Campaigns and comms led by stories are measurably more successful and improve engagement and trust.
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The Page Turner - creative comms and storytelling gold
For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
The underrated art of acknowledgement My brother does nature conservation. No real reason for you to know or care about that, but he does. What I'd completely forgotten about was how a letter from Sir David Attenborough had played a large part in that, until he was recounting the story around the great man's 100th birthday celebrations a few weeks ago. When he was 12, Paul sent him a letter about reptiles he was rescuing near our house (our shared bedroom was always full of snakes and lizard...
They don't teach you that at college No matter what type of comms qualification or experience you have, some things you just can't train for. You may have either got along to the UnAwards Masterclass event in Birmingham (well done if you bagged a ticket) or been able to join the online webinar last week. And, as always, it was brilliant to hear the stories behind the award-winning work - how it was planned, created and executed. (By the way, one of the top comms hacks out there is the Comms...
Sell the benefits, not the features It's always there. Everyone knows it. But no-one says it. I've just finished a messaging refresh with a national charity. It covered a really important initiative for them, one they wanted employers to jump on board with. On the surface, there was nothing hugely wrong with what already existed. But then I put on the glasses of the intended audience, which always helps to reveal the most important factor - will they care? There was plenty in there about what...