For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
The 2025 Creative Catch Top 3
The Top 3 pieces of creative content for 2025If you're reading this, it means you're probably at work over Christmas. And for that you deserve some fun, bonus content. And what you clearly need is another end-of-year list. But hopefully this quickfire trio might spark an idea that you'll be able to wow everyone else with when they slope back to work next week. And as you're at work, why not gift yourself a little pressie and sign up for the Creative Catch of the Day WhatsApp channel, where you get an idea or piece of inspiration like this posted every week day. Enjoy the 2025 Top 3! At Number 3...About as powerful and impactful as a campaign video gets, this one smacked you in the gob and demanded you listen and learn. Inclusive storytelling as thrillingly told as you could imagine and impossible to ignore. At Number 2...I almost fell off my chair at the breathtaking simplicity and impact of one humble comma in this one. A creative classic of its genre - taking a cliche and giving it a twist. Where could you find a new home for a comma, full stop or question mark that might reinvent a phrase? And at Number 1...I've lost time of how many times I've watched this now (and not just for the Chemical Brothers soundtrack). Vividly executed, yes, but the idea of a story told in reverse to bring the impact of the start of the journey right into focus is just brilliant. Ripe for ripping off by a stellar comms team in 2026. ABOUT USTurn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives. Campaigns and comms led by stories are measurably more successful and improve engagement and trust.
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The Page Turner - creative comms and storytelling gold
For any hard-pressed comms person in the public or third sector who just needs a bit of inspiration, handy learning or fascinating facts (there really is a New Fave Fact section). Campaign and creative inspiration you can steal. Storytelling and comms tips and insight to pass off as your own.
Praise the lore - storytelling takes a new shape First I winced. By the end I was punching the air in agreement When this LinkedIn post went semi-viral last week, I was ready to jack it all in and retrain as a dentist (always fancied it for some reason). Death to Storytelling is not the sort of headline you need to see when much of your work revolves around the subject. But as with everything, times change and things evolve. Pretty Little Marketer (LinkedIn) Lore has become the new buzzword...
'Trusted voices on social media open closed doors' How's your campaign or project going? Feel like you're knocking on a brick wall? Maybe it's time to look at who's doing the knocking (not that sort, mucky mind). The Edelman Trust Barometer is a report that emerges at the start of each year to largely tell us we don't really trust politicians and billionaires - who knew? But beyond the headlines, there can be some interesting nuance and the headline above 👆 was one of the more interesting...
Did Brooklyn-gate help us see through 'authentic'? Before last week, I knew very little about Brooklyn Beckham, other than why he's called Brooklyn (which is a bit weird now I think about it). So the chances of this being a psuedo-gossip column hot take on the family feud are nil. But the whole drama surfaced a question that had been troubling me anyway: what 'authentic' really means now. This piece on the Beckhams fallout highlighted how 'authentic' has now become a comms commodity in its...