How to stop AI brainrot

I've been playing a fun game in the last few weeks.

It's called AI-Spy (yes, I do just make puns for my own amusement).

It's my attempt to check myself before asking for AI's opinion or help on something.

For loads of us, it might have become a bit too easy to do. Just like pulling our phone out to entertain ourselves when we have a few minutes to kill.

But in a similar way to the phone reflex, knowing when it's good for you and when it's not is becoming one of the critical learnings for working with Claude and pals.

And one of the best guides I've found yet was this webinar (thanks Helen Crumley for the flag) which introduces a model called SCAN (Substitute, Complement, Aid, Non-negotiable), which helps you recognise when to use AI and when to think for yourself.

Helping us with the habits and techniques that turn AI into a thinking partner, not a replacement for judgement, so give it a whirl and let me now what you think.

​USE THIS: content and campaign ideas​

Audio always feels like a bit of a bridesmaid to video most of the time.

But The Guardian used it to storming effect to show the loss of biodiversity over 50 years, bringing a whole new style to data storytelling in the process.

(Get this type of creative and content inspiration first on the Creative Catch of the Day WhatsApp channel.)

​FREE DOWNLOAD: inclusive storytelling guide ​

You might have come along to our inclusive storytelling webinar a few weeks back (if not catch up now).

And whether you did or didn't, here's a handy one-page download for you to use and share, covering all the key points from our brilliant line-up of experts.

ONE WORD REVIEW: tell me what your think

Hearing from you lovely folk:

1. Helps me feel like I'm not screaming into the abyss
2. Lets me know whether you think this newsletter is 💩 or not
3. Helps convince email filters and delivery systems I'm not spam

So hit reply if you've got a sec and give me your one-word review of the newsletter!

SOCIAL: The Round-Up

• ​LinkedIn allowing you to report 'AI slop' posts (from the platform that previously provided a button for AI to write your posts 🤔)
• ​It is bringing collaborative posts, though, a la other platforms, so that's pretty good​
• ​Have your reserved your WhatsApp username yet? ​
• ​And it's also going big on being more than just stuck on phone​
• ​Oh, and Meta is still massive btw​

​BRAND: creating a visual identity with Count Binface​

If, like me, you simply can't get enough Count Binface content, then here's something for you.

It's actually a really handy How To explainer on creating a visual identity but using the mighty Binface as its muse.

​EMAIL : useful benchmarking data​

Always handy to know where your digital data is pitched in relation to others, so here's a handy benchmarking guide...

​ GENERATIONAL COMMS: reaching the 50+ groups​

We talk a lot about how to communicate with Gen Z and the younger demographics, but what about those at the other end of the age spectrum? A good read from an ageing charity...

ABOUT US

​Turn The Page is a story-led communications consultancy, using the power of stories to create memorable, measurable campaigns, strategies and narratives.

Campaigns and comms led by stories are measurably more successful and improve engagement and trust.

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